Yet another container of infection prevention products leaves NewGenn destined for South Korea. Why are those products valued more on the other side of the world than in Britain where they were created?  Differences in culture.

Cultural diversity is one of the great joys in working to end diseases on a global basis. Infection prevention is one of the topics where cultural differences really shine out. In most countries, “follow global best practices” is the favoured mantra; anything else would be going against ‘the evidence’.

What ‘evidence’ are they referring to? It can’t be evidence of success when so many thousands of patients die from needless infections every year, can it? Is EVIDENCE OF FAILURE the other option? Many thousands of bereaved families have every right to think so when they lose loved ones to needless infections.

No-one knows how many patients are saved with those ‘best’ practices, yet we know how many patients were failed by them and died. Hospital teams record the number of infection-related deaths and admit when they were due to infections caught in hospital.

Antibiotic-resistant bacteria cause many of the deaths, yet those “deadly” bacteria are easily killed with hygiene technology like ours!

Then why are the bacteria still killing so many patients?  This is ‘THE QUESTION’ infection control professionals have had decades to answer, yet you won’t hear their response. In fact, I challenge you to hear them even ask the question. Only entrepreneurs like me who expect to solve the infection problem openly ask the question. Why?

If ‘the question’ is NOT ASKED;

–          there’s no answer,

–          no answer means no evidence and

–          professionals who only act on ‘evidence’ can avoid the question!

Avoiding the question means you can’t use the answers. One of my favourite statements is “the answers are out there; all I need do is find the question”. That means being brave enough to ask. The Koreans using our products did ask ‘the question’ and were delighted to be rewarded with an answer they value.

Since entrepreneurs exist in all cultures, how does this translate into cultural differences?  The answer lies in how entrepreneurs are viewed in each culture. In Korea, a person with different answers is encouraged to justify their question. In other cultures ‘the question’ is so feared the answer stays hidden.

The title of this post is Question and Answers. When ‘the question’ is asked, the answers can be used. If ‘the question’ is avoided, the answers remain hidden and patients die needless deaths.

The infection control peer-reviewed medical journals contain articles documenting how dangerous it is to be a hospital patient. The global ‘best’ practices are based on that evidence-based research which documents the evidence of failure. That cycle has dominated for decades, as evidenced by the appalling number of lethal infections caught in hospitals.

It’s time to face ‘the question’, isn’t it? How can you help liberate the answers? Perhaps by emailing this post to someone who would love those answers?

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